J. J. Keller Announces Sponsorship for 2013 Iditarod®

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J. J. Keller Announces Sponsorship for 2013 Iditarod® Dallas Seavey Prepares to Defend Championship

Neenah, WI – Dallas Seavey fans are hoping for another victory in 2013 as he prepares to defend his championship in the 2013 Iditarod Alaskan sled dog race.

James and Rosanne Keller, representing J. J. Keller & Associates, Inc.®, have announced their sponsorship of the J. J. Keller/Dallas Seavey Iditarod Racing Team for the seventh consecutive year.

They will be the exclusive sponsor for 25-year-old Dallas Seavey, and will also sponsor longtime Iditarod musher Mitch Seavey, Dallas Seavey’s father.

To date, 68 mushers have signed up for the 2013 Iditarod, which will begin in Anchorage, Alaska on March 2 and end nine to thirteen days later in Nome.

The 2013 race will be Dallas’ seventh run to the famed Burled Arch. In that time, he has racked up a number of Iditarod records:

    •    2012 - Youngest musher to win the Iditarod — age 25
    •    2011 - Youngest musher to finish the race in a top five position — 4th place, age 24
    •    2010 - Seavey family record finish — 9 days, 10 hours and 4 minutes
    •    2010 - Youngest musher to win the GCI Dorothy Page Halfway Award — age 23
    •    2009 - Youngest musher to finish the race in a top ten position — 6th place, age 22
    •    2005 - Youngest musher to compete in the race — age 18

Since his big win in 2012, Dallas has been busy making celebrity appearances, creating promotional videos, running marathons, co-authoring a book with Mr. Keller, and trying to expand the fan base for the sport of mushing. In true musher style, Dallas also continued to develop his team, and as the 2013 Iditarod inches closer, he continues to spend most of his time getting his team ready for the race.

James J. Keller, President and CEO of J. J. Keller, has been following the team’s training and is in frequent contact with Dallas. “The J. J. Keller/Dallas Seavey Iditarod Racing Team is planning on defending our 2012 Championship. Dallas is in full training mode and is planning on a repeat … and he has the team to do it,” Keller said. “Follow the 2013 Iditarod and see if history can be made again.” James and Rosanne Keller will be in Nome to welcome the mushers across the finish line.
The 2013 race is the 20th Iditarod for Dallas’ father, Mitch Seavey. Mitch has ten top ten finishes and won the 2004 Iditarod.

About the J. J. Keller/Dallas Seavey Iditarod Racing Team
After meeting Dallas Seavey in Seward, AK, in 2006, James and Rosanne Keller created the J. J. Keller Extreme Transportation Solutions sponsorship to celebrate one of the original forms of transportation and to salute trucking professionals who dedicate themselves to transporting needed goods. To learn more about J. J. Keller’s sponsorship of Dallas Seavey, to order the new book “Born to Mush,” to view weekly training videos and photos sent from Dallas, and to follow the 2013 race, go to jjkeller.com/iditarod.

About J. J. Keller & Associates, Inc.®
Since our beginning as a one-man consulting firm in 1953, we’ve grown to become the most respected name in safety and regulatory compliance. Now over 1,200 associates strong, we serve over 350,000 customers — including 90% of the Fortune 1000. Our diverse offerings span nearly 1,500 topics and include mobile technology, interactive and online training, online management tools, managed services, advisory services, publications, forms and supplies.
Professionals in transportation, manufacturing, hazardous materials, construction, and human resources rely on our in-house expertise to reduce risk, improve compliance, and follow best practices. For more information, visit jjkeller.com.

About the Iditarod®
By far Alaska’s best-known sporting event, the Iditarod is a 1,150-mile sled dog race from Anchorage to Nome. Mushers and their sled dogs travel through jagged mountain ranges, frozen rivers, dense forest, desolate tundra and miles of windswept coast … battling below-zero temperatures, high winds, and long hours of darkness and isolation.


For more information, contact:
Mary Borsecnik
Corporate Marketing Communications Specialist
J. J. Keller & Associates, Inc.®
1-800-843-3174, ext. 7050
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