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J. J. Keller to Sponsor Seavey’s Iditarod® Racing Team in 2010

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Neenah, WI – James and Rosanne Keller, representing J. J. Keller & Associates, Inc., announced their sponsorship of Seavey’s Iditarod Racing Team for the fourth consecutive year. They will be the exclusive sponsor for musher Dallas Seavey, who in 2005 became the youngest musher ever to finish the Iditarod and was the sixth-place finisher in the 2009 race. They will also be a major sponsor for Dallas’ father, Mitch, who was the 2004 Iditarod champion and fourth-place finisher in the 2009 race.

According to J. J. Keller President & COO James J. Keller, “We are honored to support the Seaveys. Calling this a sponsorship doesn’t do it justice. This is more of a partnership with mutual respect between both families, with the ultimate goal being to win the Championship.” Keller added that if either musher wins, a 2010 J. J. Keller Iditarod Championship Celebration will be held at J. J. Keller headquarters.

The Iditarod, Alaska’s best-known sporting event, begins on Saturday, March 6, 2010, in Anchorage and will end in Nome 10 to 13 days later after a 1,149-mile trek through harsh terrain and unbelievable obstacles. It is often called "The Last Great Race on Earth," and to date 75 mushers have registered for this year’s event.

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For more information, contact: 
Marketing Communications
Tom Hines
1-800-843-3174, ext. 7543
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

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