Donald J. Schneider of Schneider National Passed Away.

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Donald J. Schneider, Chairman Emeritus, President and CEO of Schneider National, Dies Following Lengthy Illness

Green Bay Native Credited with Transforming Company, Industry Through Innovative Use of Technology and Commitment to Continuous Improvement of Associates

GREEN BAY, Wis. – Jan. 13, 2012 – Donald (Don) J. Schneider, chairman emeritus and former president and CEO of Schneider National, Inc., one of the Green Bay area’s largest employers and one of the nation’s largest truckload carriers, died Jan. 13, 2012 in De Pere, Wis., with his family by his side following a lengthy and courageous battle with Alzheimer’s disease. He was 76.

Mr. Schneider was born on October 19, 1935, the same year his father, Al (AJ), sold the family car to buy his first truck … a seemingly simple purchase that laid the groundwork for what would become, under Don’s leadership, one of the most successful, recognizable and respected transportation and logistics companies in North America.

"The transportation and logistics industry has lost one of its most passionate and influential voices," said Governor Bill Graves, president and CEO of the American Trucking Associations. "Don Schneider was a visionary, bringing business acumen and technology to blaze a trail and set the standard in the modern day development of our industry."

Don started working for the family business while in high school in the early 1950s, first as a mechanic’s helper and then as a truck driver. He continued in this capacity while attending St. Norbert College in De Pere, Wis., in the late 1950s, using the job to fund his college education. To mechanics and drivers he was known as “Donnie,” a term of endearment he earned and one still used affectionately by retired drivers today. To the majority of Schneider National’s shop, driver and office associates, one of the industry’s most accomplished icons was simply known as “Don,” a man just as likely as they were to wear blue jeans, a denim shirt and cowboy boots to work.

Julius Borley has been working for Schneider National for more than 60 years and remembers Don’s down-to-earth style. “Don thought of himself as a regular guy and always wanted to stay in touch with the drivers. When I stopped driving and became a company tour guide, he always asked us to bring the drivers to his office during the tour. Don’s door was always open. He wanted to meet the guys behind the wheel to let them know how much he respected how hard they worked and to thank them for working for Schneider.  That’s the kind of man he was.”

Schneider graduated from St. Norbert College with an undergraduate degree in business and married his wife, Patricia (Pat) O’Brien, in 1957. After serving a 13-month military tour of duty in Korea, Schneider returned to the United States and enrolled in graduate school at the Wharton School of Business at the University of Pennsylvania. Upon earning his master’s degree from Wharton, he returned to the Green Bay area in 1961 to join his father’s trucking company as a manager. He also taught finance at his alma mater, St. Norbert College, during this time. In 1976 Don officially became president of the then $82 million company. His father, Al, passed away in March of 1983.

Schneider led the organization bearing his family’s name for more than 25 years. During that time, the company grew, survived and thrived during some of the modern trucking industry’s greatest challenges, including deregulation in the early 1980s. Schneider brought both business savvy and a keen ability to anticipate customer needs to the business, as well as a steadfast belief that with innovation, hard work and the commitment to excellence of associates, anything was possible. Through the years, Don was responsible for creating thousands of jobs and providing a livelihood for many.

Don’s commitment to technological innovation was instrumental to the company’s success. Schneider National was the first in the industry to adopt satellite-based communications and positioning in its trucks. Don’s vision extended beyond trucking as Schneider was a pioneer in providing intermodal and logistics services. In 1993 Schneider founded Schneider Logistics as a wholly owned subsidiary of Schneider National. Today Schneider Logistics is a leading solutions provider, enabling customers to effectively manage the flow of materials, funds and information throughout their supply chains. His vision and talent extended beyond the transportation industry as he formed Schneider Communications, a regional telecommunications company, in 1982.

Schneider retired from the day-to-day responsibilities in 2002, selecting then chief operating officer Chris Lofgren to succeed him as president and CEO. Don continued on as chairman of the board for the privately held firm until 2007 when he reached the board’s mandatory retirement age.

“Don Schneider was one of the finest individuals I have ever known,” said Lofgren. “He was true to his convictions and committed to his values. I will be forever grateful that I had the opportunity to work for and be mentored by Don. He entrusted our management team to continue his vision of providing exceptional transportation and logistics services at a fair price, while enhancing the standard of living worldwide. Our Schneider National family of associates shares our deepest sympathies with his wife, Pat, and the entire Schneider family during this sad time.”

Schneider shared his time and talents with a wide range of academic, industry, business and community organizations. Most notably, he served as chairman of the Business Advisory Committee for Northwestern University’s Transportation Center, was a member of the Advisory Board for the Kellogg Graduate School of Management, was a director on the Federal Reserve Board in Chicago and served on the Board of Directors at Fort Howard Paper Company and Franklin Electric. He was also a member of the Board and Executive Committee of the Green Bay Packers and sat on the Board of Trustees for St. Norbert College.

“Don was a very valuable member of the Packers executive committee for over 20 years.  His business skills were extraordinary.  He was a great sounding board for me, and I relied on his advice on numerous occasions,” noted Bob Harlan, chairman emeritus of the Packers. “Don also had a tremendous passion for the Packers and was as enthusiastic as any fan we have on game day,” Harlan added.

Schneider was also an active philanthropist in the Green Bay area, having chaired the capital campaign for Notre Dame Academy, the annual campaign for United Way of Brown County and provided the lead gift for the St. Norbert College athletic complex – Donald J. Schneider Outdoor Athletic Complex – in 2008. In 1982 Schneider founded the company’s charitable arm, the Schneider National Foundation, to bring about positive change in the communities where his associates live and work. The foundation has donated millions of dollars and thousands of volunteer hours to charities in need since its founding.

According to long-time fellow associate and personal friend, Wayne Lubner, Don spoke often of the importance of building a company that was “built to last.” At the very heart of this philosophy was Don’s steadfast commitment to the core values of safety, integrity, respect and excellence. These core values guided many of the decisions Don made for Schneider National and are still the decision-making bedrocks used by thousands of associates today. “Don’s strength of character and instinctive leadership have been felt well beyond the transportation and logistics field,” Lubner reflected. “His competitive spirit, persistence and drive in everything he did made him such a remarkable leader and incredible man.”

Schneider is survived by his wife of 53 years, Pat, five children, 13 grandchildren, two great-grandchildren and 18,222 members of his Schneider National family around the world.

About Schneider National, Inc.

Schneider National, Inc. is a premier provider of truckload, logistics and intermodal services. Serving more than two-thirds of the FORTUNE 500 companies, Schneider National offers the broadest portfolio of services in the industry. The company’s transportation and logistics solutions include Van Truckload, Dedicated, Regional, Bulk, Intermodal, Transportation Management, Supply Chain Management, Warehousing and International Logistics services.

Headquartered in Green Bay, Wis., Schneider National has provided expert transportation and logistics solutions for 75 years. A $3.1 billion company, Schneider National conducts business worldwide. For more information about Schneider National, visit

More Compliance Training Offered for Carb Reporting Deadline

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The California Air Resources Board (CARB) is offering additional free training classes for fleets who plan to submit compliance reports by January 31, 2012 under the state’s Truck and Bus Regulation. The regulation phases in diesel particulate filter requirements on most Class 7 and 8 trucks operating in California (outside of the state’s ports and rail yards). Fleets have the option of annually meeting specific requirements by either engine model years or percentage of California operating fleet beginning January 1, 2012. For fleets electing to meet the percentage requirements or use certain flexibility provisions, compliance reporting using CARB’s online reporting system is required. Webcast training is now offered on January 13, 20 and 27. In addition, in-person training classes are offered at several California locations over the next several weeks.

Schneider is Walmart's General Merchandise Diamond Carrier of the Year

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Schneider National, Inc., a premier provider of transportation, logistics and intermodal services, has been selected as Walmart's 2011 General Merchandise Diamond Carrier of the Year, marking this Schneider's third accolade by the multinational retailer!

Walmart awards general merchandise Carrier of the Year awards in three categories; the "Diamond" category represents the largest carrier partners.

Mark Rourke, president of truckload services at Schneider National, says being recognized for this distinguished award acknowledges the Schneider team's invaluable contributions to the market including significant capacity, dependable service and proactive collaboration.

White House Orders Agencies to Write Clear Summaries of Rules

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White House Regulatory Czar Cass Sunstein has directed all federal agencies to preface complex rules with short explanations on their need, legal basis, and cost. Earlier this year, Sunstein directed federal agencies to write documents in “plain language” free of jargon. The move is part of the White House's regulatory reform effort which also includes a government-wide “look-back” aimed at streamlining rules and eliminating unnecessary regulations.

The next initiative is to require clear executive summaries of a rule's major provisions including its costs and benefits. Contact: Glen Kedzie at This email address is being protected from spambots. You need JavaScript enabled to view it..

Secretary LaHood Announces Close to $1.6 Billion in Funding

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U.S. Transportation Secretary LaHood Announces Close to $1.6 Billion in Funding for Repairs to Damaged Roads and Bridges

Supplemental Funding from Congress Makes Reimbursement Possible

WASHINGTON - U.S. Transportation Secretary Ray LaHood today announced nearly $1.6 billion to states and territories across the nation to help cover the costs of repairing roads and bridges damaged by a variety of natural disasters.

“Communities from coast to coast are still recovering from disasters that have affected the roads they use, their homes and businesses,” said Secretary LaHood. “The Obama Administration stands ready to provide emergency relief and reimburse these communities for the work that has been done to restore their critical transportation needs.”

Funding from the Federal Highway Administration’s (FHWA) Emergency Relief Program was provided by the Consolidated and Further Continuing Appropriations Act, 2012.  FHWA will provide a total of $1.58 billion to 30 states, American Samoa, U.S. Virgin Islands, Puerto Rico and federal land management agencies to reimburse them for repairs to roads and bridges caused by storms, flooding, hurricanes and other natural and catastrophic disasters.

“States and communities can rely on the federal government during these critical times,” said FHWA Administrator Victor Mendez.  “When disaster strikes, the Department will do all it can to provide help to the affected areas.”

Vermont, hard hit by Hurricane Irene, will receive $125.6 million; North Dakota will receive $89.1 million for the Devils Lake Basin for damage caused by Spring 2011 runoff; and Iowa will receive $37.5 million to repair damage caused by the May 2011 Missouri River flooding. A complete list of states and funding amounts is listed below.

This money will reimburse states for fixing or replacing highways, bridges and other roadway structures. Costs associated with detours, debris removal and other immediate measures necessary to restore traffic flow in impacted areas are also eligible for reimbursement... Continue reading...


Safety Belt Art Contest is Now Open for Entries

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The CMV Safety Belt art contest is now open for entries and these will be accepted through February 14, 2011. To view the video promoting this year’s contest and for more information, visit: Thank you for spreading word about the art contest by linking to the safety belt partnership Web page through your organization’s Web site, social media outlets, and newsletters. Please contact me with your technical specifications if you require the video in a particular file type or format in order to upload it to your Web site or social media outlets. The video can also be viewed on DOT’s YouTube channel

A Touching Tribute - from Randall-Reilly Publishing

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Mike ReillyHundreds of people stood in line at the back of a Pottle’s Transportation 53’ dry van trailer near Section 53 at Arlington National Cemetery on December 10, 2011. They were there in conjunction with “Wreaths Across America Day”, which includes a remembrance ceremony that takes place on this sacred ground in Virginia, the final resting place for more than 300,000 veterans.

December 2011 marked the twentieth year that Worcester Wreath Company has provided wreaths to be placed on headstones to honor and remember America’s veterans during the holiday season, and the Pottle’s truck was one of 20 scattered throughout the 642-acre cemetery, the last stop in a “Veterans Honor Parade” that began December 4, 2011, in Harrington, Maine.

The truck convoy had slowly made its way down a 750-mile stretch of Route 1 to Washington, D.C., escorted by the Patriot Guard Riders. Along this week-long route, the group made stops at schools and cemeteries to carry out the mission of Wreaths Across America: to remember and honor veterans by placing wreaths at the graves of fallen military members during the holidays – a time of traditional family gatherings – and teach children that we are able to gather, in peace, because of the many sacrifices made by military men and women. About 15,000 volunteers joined the effort at Arlington, and each tractor trailer had a similar scene. Scout troops, parents, grandparents, kids in earmuffs and mittens, and military members in full dress uniforms were waiting to take wreaths, one at a time, and head for a familiar spot or form somber clusters around a single tomb. Some were there to volunteer their time. Others were present to pay a tribute to a fallen soldier with personal mourning and private reflection... Continue reading in Adobe Reader format...