Print

A Tap on the Glass - Vol. 58 - I Have an Idea

The Incredible Power of Ideas

We truly do live in the age of powerful new ideas. Nothing gives more of a mental lift than the feelings created by one new and powerful idea. Dr. Jonas Salk once said that “the moment an idea is expressed, it becomes a form of life with its own genetic code. Once born, it is up to us to nurture a new idea or to let it die.”

Some ideas are very short lived, others grow steadily, gain worldwide acceptance and live on for decades, even centuries. Mankind advances through the power of ideas. One simple idea, born out of a single mind, has the capacity to change the lives of millions of people around the world. Just think of Edison's light bulb - over five billion people now enjoy the benefits of his unique idea.

Creative people know how to harness the power of ideas. To many people, the process of creating ideas that sell appears mysterious, yet their minds are continually at work thinking, visualizing, daydreaming and fantasizing. To harness the power of ideas we need to ask ourselves, "What do I want to get out of ideas?" Without that question, we will go on producing ideas at random, dispersing our creative energies without hope for profit.

In order to profit from ideas, we need to learn from three disciplines: fishing, nursing and gardening. “What does that have to do with anything here?”, you say? Well….here’s what I mean:

Fishing: Many of the ideas we produce vanish pretty quickly if we fail to capture their essence. Like fishermen who weave nets to catch fish, we need to create a series of nets that will help us catch the kind of ideas that will lead us to new systems or processes. Your fishing net could be a simple notebook where you write down idea categories like "new ideas for finding prospects" or "new ideas for handling objections" or "ideas for reaching my goals." Cast your net wherever you go, use your driving time to think of these categories, ask experts in your field and soon your notebook will be filled with profitable ideas.

Nursing: If you fail to pay attention to new ideas, they remain immature and will never be useful to you. If you nurse, nurture, expand and develop your new idea, however, it will soon grow to a mature level. While immature ideas mean more work for you, mature ideas will make more money for you.

Gardening: Once your idea has reached the stage of maturity, it needs to be planted into the minds of other people. As with any type of gardening, you'll have to accept some dirty work like weeding, watering and pruning before your idea will grow to its full bloom.

Some people don't bother to catch, nurse or grow their ideas. Often, their negative self-image prevents them from using their profitable ideas that will help them grow.

Carl H. Holmes once addressed the challenge of self-creation with these words: "Our business in life is not to get ahead of others, but to get ahead of ourselves - to break our own records, to improve our own methods and to do our work better than we have ever done before."

The only way we can achieve that goal is by harnessing the incredible power of new ideas.

Thanks for reading.