Randall-Reilly Announces 2013 Trucking’s Top Rookie Program
Two years ago, Recruiting Media, a division of Randall-Reilly pursued a suggestion from the CVTA and launched a Trucking’s Top Rookie contest to increase pride and professionalism among new drivers, and promote the truck driving career choice during a severe shortage of drivers. Through its many trucking periodicals and industry partners like Shell ROTELLA and the Red Eye Radio Network, Randall-Reilly was able to promote the contest and to recognize 29 nominees.
“We had a great response to last year’s contest thanks to our sponsors and support from the association partnerships (TCA and their school committee, ATA, CVTA, NAPFTDS and PTDI),” Scott Miller, Senior Vice President, Sales for Randall-Reilly, said. “Trucking’s Top Rookie continues to grow and was recently endorsed as an official Image and Outreach Program by the American Trucking Associations. We also have an additional sponsor this year, Rand McNally. With $25,000 in cash and prizes plus more time for entries, this year’s contest promises to be bigger and better.”
Any CDL holder who has graduated from a PTDI certified, or NAPFTDS or CVTA member driver training school within the past year and has been employed by a trucking company for less than one year, is eligible for the award.
Nominations may be made by motor carrier employers, training organizations, the general public and/or other interested parties. There is a standardized nomination form, which can be completed online at www.truckload.org/rookie between May 15 and June 21, 2012.
An expert panel of judges, which includes representatives from motor carriers, schools (both public and private), suppliers and trade associations, will identify 10 finalists. The winner will be interviewed by Eric Harley on RedEye Radio Network and will be recognized during a press conference at the Great American Truck Show in Dallas, TX.
The 2013 Trucking’s Top Rookie winner will receive: a $10,000 check; a custom plaque from Award Company of America, a property of Randall-Reilly; a RoadPro Getting Started Living On-The- Go Package; $1,000 cash and 100,000 MyRewards points from Pilot Flying J; a year’s supply of 5-Hour Energy drinks; a GPS unit and CB radio from Cobra Electronics; an American Trucking Associations “Good Stuff Trucks Bring It” package, and a Rand McNally Motor Carrier Road Atlas.
The other nine finalists will receive $1,000 and a similar prize pack.
Please nominate your deserving drivers today!
Randall-Reilly Names Carolyn Mason to New Content Marketing Post
TUSCALOOSA, ALA. (February 2013) – To help marketers find more innovative ways to target, connect and engage their customers, Randall-Reilly has created a new content marketing services department and has named Carolyn Mason as its director.
In her new role, Mason will lead Randall-Reilly’s efforts to create and deploy quality content through various channels to strengthen brands and grow audiences for the company’s construction and trucking clients. Mason will tap the company’s subject matter experts and unmatched digital, data, print, mobile and event capabilities to develop content-based programs that capture, qualify and convert leads through the sales life cycle.
“Our new content marketing services initiative is yet another way Randall-Reilly is helping our clients find and keep customers, says Brent Reilly, Randall-Reilly president. “We are excited to have someone with Carolyn’s broad background and wide-ranging skills lead this endeavor.”
An award-winning writer, Mason has held a variety of roles since joining Randall-Reilly in 1997, including stints in editorial, marketing, public relations, events and social media. She has contributed to the company’s trucking, construction and landscaping media and has developed and executed special projects for major industry suppliers, including oil companies, truck makers, and financial services firms.
Since 1934, Randall-Reilly Publishing Co., Tuscaloosa, AL., has turned ideas into enterprises and opportunities into successes. It was founded on innovation and entrepreneurialism.
Recently ranked the sixth-fastest-growing publishing company in the nation and the 22nd largest, Randall-Reilly Publishing Co. is a multifaceted, multimedia provider of communication solutions.
Led by Chief Executive Officer F. Michael Reilly and Chief Operating Officer David Wright, Randall-Reilly's success is based on providing its diverse clientele superior services and unparalleled products.
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