Bob orchestrates the integrated marketing plans for each of our clients. With over 25 years experience in education marketing & lead generation, his expertise lies in developing strategies to effectively help our clients enroll a greater number of students at a lower cost.
Bob learned early on in his career that being a successful marketing agency meant you needed to do more than just generate leads for your clients. He knew that you needed to help your clients generate business, and began developing a marketing and sales training system that helped clients identify the most effective outlets for their advertising dollars backed with a lead nurturing campaigns that turned their prospective students into successful graduates.
Bob’s expertise in education marketing doesn’t stop with his many years of experience, however. Bob spends a tremendous amount of time in contact with consultants, school directors and other officials to ensure that he is abreast of changes to regulations and market trends within our clients’ industries. When the education industry is faced with upcoming changes in regulations, funding sources or effective advertising trends, Paradigm is able to quickly adapt our clients’ marketing plans and notify them of how these upcoming changes will effect their schools.